Omnichannel Strategy: The Key to Seamless Customer Experience
In an increasingly connected world—where customers switch effortlessly between web shop, social media, app, phone and brick‑and‑mortar store every day—a robust omnichannel strategy determines loyalty and revenue. Back in our article Online Merge Offline (June 2020) we predicted this trend—today it is mainstream. Companies that fail to link their multichannel landscape consistently will