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The Digital Luxury Strategy of Gucci
Fallstudie  |  

The Digital Luxury Strategy of Gucci

Gucci’s digital luxury strategy demonstrates how modern brand leadership works in the premium segment today. With seamless omnichannel integration, immersive pop‑up experiences and an intelligent B2B2C business model, the luxury label interacts directly with end customers while simultaneously involving strong retail partners. The success proves: digital transformation and exclusivity are
Luxury Brand Transformation Case: Rimowa – From Suitcase to Global Luxury Icon
Business Case  |  

Luxury Brand Transformation Case: Rimowa – From Suitcase to Global Luxury Icon

Initial Situation – From Premium Product to Strategic Reboot The Luxury Brand Transformation Case: Rimowa offers a clear example of how a legacy premium manufacturer reinvented itself as a digitally empowered luxury brand. Founded in 1898 in Cologne, Rimowa quickly became synonymous with high-end aluminum luggage, especially among frequent flyers