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Omnichannel Strategy: The Key to Seamless Customer Experience
Business Trends  |  

Omnichannel Strategy: The Key to Seamless Customer Experience

In an increasingly connected world—where customers switch effortlessly between web shop, social media, app, phone and brick‑and‑mortar store every day—a robust omnichannel strategy determines loyalty and revenue. Back in our article Online Merge Offline (June 2020) we predicted this trend—today it is mainstream. Companies that fail to link their multichannel landscape consistently will
B2B2C Business Model Strategy: The Comprehensive Guide to Successful Implementation
Business Trends  |  

B2B2C Business Model Strategy: The Comprehensive Guide to Successful Implementation

Why a B2B2C Business Model Strategy is Essential Today The B2B2C Business Model Strategy (Business-to-Business-to-Consumer) has become one of the most exciting and dynamic growth approaches for companies worldwide. In an increasingly digitalized world, where customers expect seamless, fast, and personalized experiences, the traditional boundaries between B2B and B2C are