Omnichannel Strategy: The Key to Seamless Customer Experience
In an increasingly connected world—where customers switch effortlessly between web shop, social media, app, phone and brick‑and‑mortar store every day—a robust omnichannel strategy determines loyalty and revenue. Back in our article Online Merge Offline (June 2020) we predicted this trend—today it is mainstream. Companies that fail to link their multichannel landscape consistently will
Digital Ecosystems: The Future of Connected Business Models
Did you know? According to a recent McKinsey study, nearly 30 % of global revenues will be generated in digital ecosystems by 2025. Companies that fail to think in networks today risk losing ground tomorrow. Digital ecosystems are rapidly becoming the backbone of modern business models. They open up new opportunities
The Digital Luxury Strategy of Gucci
Gucci’s digital luxury strategy demonstrates how modern brand leadership works in the premium segment today. With seamless omnichannel integration, immersive pop‑up experiences and an intelligent B2B2C business model, the luxury label interacts directly with end customers while simultaneously involving strong retail partners. The success proves: digital transformation and exclusivity are
Luxury Brand Transformation Case: Rimowa – From Suitcase to Global Luxury Icon
Initial Situation – From Premium Product to Strategic Reboot The Luxury Brand Transformation Case: Rimowa offers a clear example of how a legacy premium manufacturer reinvented itself as a digitally empowered luxury brand. Founded in 1898 in Cologne, Rimowa quickly became synonymous with high-end aluminum luggage, especially among frequent flyers