Marketing Technology

DIGITALISATION WITH MARKETING TECHNOLOGY

The role of marketing has changed fundamentally over the last ten years and technology and marketing software have been the key drivers. Once separate disciplines are increasingly inextricably linked through marketing technology.
Marketing Technologie - Chart Bild
Veränderungen im Konsumverhalten und Innovationsgeschwindigkeit im Markt der Marketing Technologien (MarTech) führen schon heute zur signifikanten Verschiebung der Marketingausgaben von Medien- und Marketingdienstleistungen hin zu Investitionen in MarTech. Ein durchschnittlicher Anteil von 29% der gesamten Marketingausgaben macht MarTech in den USA schon zur signifikantesten Einzelposition (2018 Gartner CMO Spend Survey).

Komplexität und Reaktionsgeschwindigkeit erfordern automatisierte Marketing Software Lösungen über den gesamten Wertschöpfungsprozess im Marketing. Überall tauchen neue Marketing Tools und Start-ups auf, was die Identifikation der relevanten Lösungen jeden Tag komplizierter macht.

CONSULTING PROCESS

XQ Digital supports marketing organisations in easily and precisely integrating the right marketing software into their business processes. We help with planning, building the MarTech stack and implementation to accelerate the marketing workflow and increase efficiency.
STRATEGY
STRATEGY
Do you want to further internationalise your marketing and need the right MarTech strategy so that you can scale efficiently? We can help you develop a plan and priority roadmap to achieve your goals.
IMPLEMENTATION
IMPLEMENTATION
Are you considering implementing or updating your MarTech stack and still looking for the relevant solutions? XQ Digital designs the digital transformation of your marketing workflow from start to finish. From scoping, screening innovative solution partners and technical implementation to onboarding the operational marketing teams.
PAIN POINT EVALUATION
PAIN POINT EVALUATION
XQ Digital evaluates the central pain points and uncovers the opportunities for your individual BrandTech vision. Which technologies make sense and which can be optimised.
OPTIMIZATION
OPTIMIZATION
Do you have a marketing technology ecosystem in place but are only utilising some of the available options? XQ Digital analyses the potential of your MarTech stack, eliminates superfluous solutions and adds innovations that get the most out of your tech stack.
IDEATION
IDEATION
We develop a wide range of BrandTech ideas for your brand to find a unique solution that will definitely make you stand out from the competition.
ROADMAP
ROADMAP
Development of the brand tech strategy and the associated roadmap to achieve individual goals over 1-2 years.
SCREENING
SCREENING
Screening of relevant solution partners, definition of the implementation framework conditions, time planning, determination of the exact budget.
EXECUTION
EXECUTION
We manage the entire technical implementation process until a complex solution is up and running. We also take care of the removal of ‘political’ and ‘technical’ obstacles.