3rd XQ Digital
LEADERSHIP SUMMIT
“LEADING MARKETING
TRANSFORMATION”

Gold Partners 2020

 

KEY FACTS:

Focus on the transformation in marketing exploring the subject of marketing technologies (MarTech) that help to increase the productivity of marketers and their teams.Due to the Corona Crisis we turned the Leadership Summit 2020 into an Online Webinar.

WORK

Highly regarded business managers and dynamic individuals inspire you to lead marketing transformation and get your teams where they need to be tomorrow. Leaders share key experiences, best practices and thoughts on how to spearhead marketing technologies to leverage better process and higher ROI.

PLAY

This year’s special entertainment will be an interactive fireside chat with the „vather of martech“ Scott Brinkert, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com

Evening Highlight: Live-Music from the 3rd Management Jazz Improv Session.

PROGRAM OVERVIEW

MarTech at Deutsche Bank.   New platforms as foundation for the future of marketing

Renata Dadic

Head of Digital Marketing Deutsche Bank

How to build a MarTech Stack from scratch

​​ Sascha Kurfiss

Managing Partner of XQ Digital

Expert Panel hosted by BrandMaker: Redefinition of the CMO´s role

Kerstin Lomb

CMO of SunExpress

Stefan Wenzel

Managing Director/CDO at Tom Tailor Group

Patrick Rausch

CMO EMEA of The Topps Company

Mirko Holzer

CEO of Brandmaker

Agile Toolkits for Insights driven Innovation

Peter Aschmoneit

CEO & Co-founder quantilope

Dr. Peter Aschmoneit - Marketing Transformation

MarTech-Innovations-Pitch

Jury Board:

Dirk Ploss (Digital Technologies Scouting And Advisory, Beiersdorf)

Mirko Holzer (CEO, BrandMaker)

Renata Dadic (Head Of Digital Marketing, Deutsche Bank)

“Did the CMO die?”

Stefan Wenzel

Managing Director/CDO at Tom Tailor Group

Digital Experience Automation – an integrated way for modern multi channel marketing

Marc Czieslick

Managing Director of Contentpepper

“MarTech in Europe – are we far behind?”

Clark Parsons

Managing Director

Internet Economy Foundation

Expert Panel hosted by adstream: Transforming marketing supply chain with smart tech

Carl Scott

Global Business Development Director at Adstream

Rachel Wentzel

Global Marketing Procurement at Adidas

James Thomas

Global Creative Technology Director Dentsu Aegis Network

Lesley Foster

Head of Brand Research & Franchise Lead at Clearblue

Real-time visibility of Marketing Budgets – Closing the gap between the marketing and finance teams to optimize Marketing performance at TMD Friction

Stephan Giesecke

Head of Regional Marketing IAM at TMD Friction

Creative Process and Marketing Logistics – taming the chaos

Andy Hopkinson

Chief Client Officer of Adstream

Lesley Foster

Head of Brand Research & Franchise Lead at Clearblue

“Marlies, the digital midwife:
How we reinvented the chatbot game.”

Dirk Ploss

Digital Technologies Scouting and Advisory

Beiersdorf

Dirk Ploss - Marketing Transformation

Fireside Chat with Marketing Missionaire

Scott Brinker

Leonard Sommer

Co-Founder & Managing Partner at XQ Digital

Scott Brinker

VP Platform Ecosystem at HubSpot & Editor at chiefmartec.com

“Mile High Club Jazz Management”
3nd Management Jazz Impro Session

Bandleader

Gordon Sommer

Co-Founder XQ Digital Schlagzeug, Gitarre, Bluesharp

Jochen Gümbel

Head of Sales Poet Gitarre & Vocals Rhythmus-Gitarre

Moritz Klämt

Global Digital Director Henkel Saxophon

Klaus Gasteiger

Teamlead Corporate Citizenship Global Coordination BASF Jazz Gitarre

Leonard Sommer

Co-Founder XQ Digital Bass Gitarre

Johannes Schädlich

Profimusiker Kontrabass

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