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3rd XQ Digital
LEADERSHIP SUMMIT
“LEADING MARKETING
TRANSFORMATION”
Gold Partners 2020
KEY FACTS:
Focus on the transformation in marketing exploring the subject of marketing technologies (MarTech) that help to increase the productivity of marketers and their teams.Due to the Corona Crisis we turned the Leadership Summit 2020 into an Online Webinar.
WORK
Highly regarded business managers and dynamic individuals inspire you to lead marketing transformation and get your teams where they need to be tomorrow. Leaders share key experiences, best practices and thoughts on how to spearhead marketing technologies to leverage better process and higher ROI.
PLAY
This year’s special entertainment will be an interactive fireside chat with the „vather of martech“ Scott Brinkert, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com
Evening Highlight: Live-Music from the 3rd Management Jazz Improv Session.
PROGRAM OVERVIEW
MarTech at Deutsche Bank. New platforms as foundation for the future of marketing
Renata Dadic
Head of Digital Marketing Deutsche Bank
How to build a MarTech Stack from scratch
Sascha Kurfiss
Managing Partner of XQ Digital
Expert Panel hosted by BrandMaker: Redefinition of the CMO´s role
Kerstin Lomb
CMO of SunExpress
Stefan Wenzel
Managing Director/CDO at Tom Tailor Group
Patrick Rausch
CMO EMEA of The Topps Company
Mirko Holzer
CEO of Brandmaker
Agile Toolkits for Insights driven Innovation
Peter Aschmoneit
CEO & Co-founder quantilope
MarTech-Innovations-Pitch
Jury Board:
Dirk Ploss (Digital Technologies Scouting And Advisory, Beiersdorf)
Mirko Holzer (CEO, BrandMaker)
Renata Dadic (Head Of Digital Marketing, Deutsche Bank)
“Did the CMO die?”
Stefan Wenzel
Managing Director/CDO at Tom Tailor Group
Digital Experience Automation – an integrated way for modern multi channel marketing
Marc Czieslick
Managing Director of Contentpepper
“MarTech in Europe – are we far behind?”
Clark Parsons
Managing Director
Internet Economy Foundation
Expert Panel hosted by adstream: Transforming marketing supply chain with smart tech
Carl Scott
Global Business Development Director at Adstream
Rachel Wentzel
Global Marketing Procurement at Adidas
James Thomas
Global Creative Technology Director Dentsu Aegis Network
Lesley Foster
Head of Brand Research & Franchise Lead at Clearblue
Real-time visibility of Marketing Budgets – Closing the gap between the marketing and finance teams to optimize Marketing performance at TMD Friction
Stephan Giesecke
Head of Regional Marketing IAM at TMD Friction
Creative Process and Marketing Logistics – taming the chaos
Andy Hopkinson
Chief Client Officer of Adstream
Lesley Foster
Head of Brand Research & Franchise Lead at Clearblue
“Marlies, the digital midwife:
How we reinvented the chatbot game.”
Dirk Ploss
Digital Technologies Scouting and Advisory
Beiersdorf
Fireside Chat with Marketing Missionaire
Scott Brinker
Leonard Sommer
Co-Founder & Managing Partner at XQ Digital
Scott Brinker
VP Platform Ecosystem at HubSpot & Editor at chiefmartec.com
“Mile High Club Jazz Management”
3nd Management Jazz Impro Session
Bandleader
Gordon Sommer
Co-Founder XQ Digital Schlagzeug, Gitarre, Bluesharp
Jochen Gümbel
Head of Sales Poet Gitarre & Vocals Rhythmus-Gitarre
Moritz Klämt
Global Digital Director Henkel Saxophon
Klaus Gasteiger
Teamlead Corporate Citizenship Global Coordination BASF Jazz Gitarre
Leonard Sommer
Co-Founder XQ Digital Bass Gitarre
Johannes Schädlich
Profimusiker Kontrabass
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