Case Study: B2B2C example for the development of an OTC marketplace.

In a 4-year project with 8 markets involved, XQ Digital transforms a classic B2B order portal to a b2b2c-example for participating specialty stores into a digital B2B2C marketplace. More than 1600 stationary optical retailers in Europe use the portal. XQ Digital leads development and finalization of the overall strategy for the digital B2B2C business model, selection of relevant service providers and technologies, optimization of internal processes, implementation of payment solutions for monthly payments, overall technical project management of all solution partners, optimization of B2C logistics, and eCommerce-ready packages, B2B and B2C communication strategy.


About the client:

Alcon’s Vison Care Division is one of the largest manufacturers of contact lenses and contact lens care products in the world. The Vision Care portfolio offers a wide range of daily lenses, monthly lenses and color lenses, as well as a comprehensive portfolio of products for contact lens care and eye health.


The website for this B2B2C example was localized for 8 markets and can be found e.g. in Germany at


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